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White Mirror
Every CEO and business owner faces a constant juggling of tasks and experiences the pressure of being pulled in 10 different directions. Our role is to step in and support you with different services as Coaching to set up your goals and plans, Branding to transform the way your brand is represented now, and Strategic sessions to joining your team as interim partner and producer for a challenging times.

We provide a consulting services for those who feel stuck working alone, but not ready to hire big teams for high budget marketing. You are fine to work alone but need a producer support to think together on goals, plans and strategy.
WE HELP WOMEN SOLO-ENTREPRENEURS TO DEVELOP THEIR BUSINESSES AND BRANDS
Description
{real stories}
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You’re in the right place if this sounds familiar
  • You want growth and scale. You’re ready to move from being a one-person brand to a business leader. To focus on management instead of doing everything yourself.
  • You need a higher income. You started your business for scalable profit — but it still feels like running in circles: to stop working nonstop, you need a team. To hire a team, you need more money.
  • You’ve lost clarity in your business. Things keep moving, but it feels like you’re in a fog. You’re not sure where you’re heading — or why — and there’s no time to stop and think.
  • The outer image no longer matches the inner one. Both you and your business need a fresh look and a new level of presence.
Book online
What are you searching for?
What kind of collaboration do you imagine?
{book online}
*Click to find out
Coaching
A. I need a safe space to talk through ideas without being told what to do.
Branding
B. I’d like to have a creative partner who can help me rebuild my brand identity step by step.
Strategy
C. I want a thinking partner — someone smart and experienced, but the final decision is mine.
Where are you currently in your needs?
*Click to find out
{book online}
Coaching
A. I’ve run out of ideas and need fresh input. I’m ready to invest in experienced professionals who can share their creative and strategic insights, who is ready to share the ideas. I want someone who sees what I don’t, points out blind spots, and helps me see new directions.
Branding
B. I don’t have a big budget for hiring large professional teams. I prefer doing most things myself, but I need more structure and discipline. It would be great to meet regularly — once a week or two — to clear the fog and stay on track.
Strategy
C. I’m ready to invest in my brand — visuals and structure, but not for the price of brand book in agences. I’d like to work with experts – producers and designers – who can help me create a professional image that matches my new stage.
In case you are still not sure, we recommend you to start with one Coach Session. It has a minimal cost of 50 EUR. You don’t risk anything. It will set up your goals and plans, and give a high motivation for actions.

If after one coach session you understand that you would like to move forward with Branding or Strategic consulting we will reduce the one coaching session price – 50 EUR – from any Branding or Strategy package.
Book online
Services
we have right now
Coaching
{For those who feel stuck or lack clarity}
Coaching sessions follow the International Coaching Federation standards.

You won’t be given advice or ready-made solutions — instead, through the right questions, you’ll have a deep conversation with yourself and find answers that truly work for you.
An ideal choice if you need:
- A clear vision of your goals

- To start something new
- To finish something you’ve started

- To create a roadmap or plan

- To make an important decision
- To analyze a specific situation
Imagine a gym, but not for a physical, but for a mental workout, where the coach doesn’t do the exercises for you, but helps you train your thinking muscles to reach your goal.
Branding
{For those ready to rethink their brand}
White Mirror Packages include 3 - 4 sessions to create your new Brand Framework and Brand Identity.


No briefs. No homework. Your brand framework will be ready after three deep conversations.
Imagine your brand stepping into its next level, where everything you show is fully aligned with who you are now and who you’re becoming.
An ideal choice if you want to:
- Clarify your mission and vision

- Find a new tone of voice
- Deeply analyze your audience

- Create key messages

- Understand your uniqueness

- Write the first creative content ideas for your media
Strategy
{For those who don’t need a partner, but a fresh pair of eyes}
A perfect solution if you work without partners and need someone to brainstorm with —

a producer, entrepreneur, and woman who thinks big, someone with strong leadership experience and the right skills to motivate and support you.
An ideal choice if you need:
- A clear vision of your goals

- To start something new
- To finish something you’ve started

- To create a roadmap or plan

- To make an important decision
- To analyze a specific situation
Imagine having a temporary strategic partner, someone with solid experience to share, no company shares to claim, and full respect for your final decisions.
White Mirror Shows
An honest show and real stories about what success really looks like. The messy failures, the massive wins, and everything entrepreneurs face behind the scenes.
We provide I’ve built a strong international network of professionals across various fields, collaborating with leading production service providers, location scouting companies, photographers, and videographers, always striving to bring the right people together to make each project a success.a consulting services for those who feel stuck working alone, but not ready to hire big teams for high budget marketing. You are fine to work alone but need a producer support to think together on goals, plans and strategy.
My entire life has been dedicated to the media industry — I started as a journalist and editor, working with major TV channels and in the film industry. For the past six years, I have been organizing film shoots around the world, including international travel projects. I specialize in securing financing, budgeting, planning, and coordinating filming processes, as well as screenwriting and developing creative concepts.
{Katya Nanai}
Kátya Nánai Founder, brand strategist, business coach and media producer
PEOPLE BEHIND THE WHITE MIRROR
Reviews
*All sessions are confidential. Reviews are published only with the client’s permission.
Julia MAnkovitch
Founder of “Emilim design”
I first met Katya in 2017 when my brand, Emilim Design, wasn’t really a brand yet — just a passion. Back then, I was handcrafting children's photo albums. I initially reached out to Katya for help with Instagram, but in the end, we ended up discussing business strategy and even came up with a completely new product that still has no equivalent in Hungary to this day.

I quitted the office job and turned my hobby into business. I periodically return to Katya for motivation — whether when I feel stuck or when I’m unsure how to scale. Katya always asks the right questions. The answers are already in our minds; we just need the right person to help bring them to the surface.

Julia Nakoshnaya
Founder of jewelry brand EKHO
I’ve known Katya as a producer for many years, and we’ve crossed paths on various media projects. When I shared the idea of my new business with her, she suggested a few coaching sessions.
To put it simply: in January, I didn’t have my brand. Now, in March — I do and first sales are already on track.
Separately thanks for flexibility. Katya understands what it means to be a mother and how difficult to combine motherhood with a desire to start your own little business.
Ksenia Ivanova
Designer and architecture, founder of “Ksenia Ivanova design and Architecture studio
I came with a request — to get unstuck and finally focus on my marketing and positioning. I turned to Katya for help in generating content ideas and exploring what and how I could communicate. I also needed someone to keep me motivated and push me forward.
Beyond content strategy, Katya helped me as an editor. Her command of language is truly remarkable, and every time, I am amazed at how she can highlight the power of an idea with just a few expertly crafted phrases.
We are still working together through business coaching. For the first time, I am looking at my content and my work from the perspective of a larger goal and mission.
Julia Krutenko
Founder and owner of property company "Krutenko Julia"
In 2024, I approached Katya as a producer for the rebranding of my company. I needed a fresh image to attract a different target audience. On one hand, our work was highly structured, with each meeting having a clear objective, but on the other hand, for me personally, it felt like deep, therapeutic conversations about my business and personal growth journey.
Katya guided me through the rebranding process, helped oversee all aspects of it, and also assisted with content creation. As a result, we launched a new Instagram account and website, but most importantly, we developed a solid brand strategy and key brand elements that I now use independently while managing my social media.
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